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Why Gold's Gym
Being the undisputed, worldwide leader in fitness for the past 39 years has its privileges and we invite you to reap the benefits of our success. The Gold's Gym franchise program has been designed to give top gym operators and entrepreneurs around the world the opportunity to benefit by representing the Gold's Gym brand and becoming part of the strongest network in the $13 billion fitness industry.
Successful building blocks of Gold's Gym
- Instant brand awareness.
- 39 years of achievement and recognition in the fitness industry.
- Corporate support in planning your location and gym layout.
- Access to our network and club owners worldwide.
- Special values through the Gold's Gym National Vendor Program.
- Award winning local & national marketing and advertising programs.
- Gold's Gym licensed apparel sales through your Pro Shop.
- Continuing education through training programs featuring best- practices.
- Celebrity recognition and endorsements.
We are particular about our franchisees because they all contribute to our success, one health club at a time. We are seeking only top visionaries who are committed to raising the bar in fitness.
According to the U.S Department of Commerce, 90 percent of franchised operations are still operating after ten years, whereas 82 percent of independent businesses fail. This statistic solidifies the fact that aligning with a recognized leader increases the probability of success.
Although only eight percent of businesses are franchises, these operations represent 40 percent of all US sales. According to market research, consumers prefer nationally recognized names 2:1 over similar entities. Not only is advertising easier and more cost-effective by aligning with a world-recognized brand, the profitability of your operation should also benefit.
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Qualifications
Our selection of prospective candidates is based on an assessment of overall business experience and personal qualifications:
- An entrepreneurial spirit and desire to succeed with prior business experience. Fitness industry knowledge and experience is preferred but not required.
- Sound reputation, integrity and similar business values as Gold's Gym Franchising International.
- Strong business acumen with an ability to fully develop the Gold's Gym brand in the chosen market.
- Working knowledge of the market proposed for development.
- A willingness to devote full-time best efforts to the day-to-day operations of a fitness facility.
- A willingness to complete a comprehensive training program and become proficient in all aspects of operating a Gold's Gym facility.
- A complete understanding of the Gold's Gym business model.
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Power of Brand
One of the most important assets a company can possess is brand awareness, which Gold's Gym has enjoyed for 39 years. A recent comprehensive study by Onyx Consulting Partnership shows Gold's Gym is the most recognized club name in the fitness industry.
More than 100 million adults in the United States alone recognize Gold's Gym.
The highly-coveted 18- to 34-year-old demographic has a significantly higher awareness of the Gold's Gym brand compared to our competitors.
Gold's Gym has established worldwide recognition through millions of dollars in advertising and strategic planning over nearly four decades. This achievement gives our franchise owners an instant advantage over other health clubs. Members trust our tradition of excellence and they have seen us featured in Hollywood films. They know we're the choice of generations of celebrities, successful athletes, and fitness enthusiasts like themselves.
The power of the Gold's Gym brand is apparent in the success we've enjoyed as the leader of the fitness industry. If you don't believe us, just ask any of our three million members around the world
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Initial Requirements
Initial Requirements List
1. Franchise Fee
2. Real Estate and Improvements (Varies by Geographical Location)
3. Building and Site Work
4. Equipment/Signage/Furniture/Fixtures
5. Initial Inventory
6. Gym Equipment
7. Grand Opening Public Relations and Marketing
8. Additional Funds - 3 Months
EXPLANATORY NOTES
- Real Estate and Improvements. Your land acquisition costs will vary depending upon a multitude of factors including whether the property is purchased or leased, the size and location of the property and the availability of financing on commercially reasonable terms. The building itself must be at least 7,500 square feet. Stores may be located in leased properties such as strip centers and other such facilities.
The Gold's Gym facility location should be one accessible to vehicular traffic. In addition, site improvement costs may vary based on soil and environmental conditions, availability of utilities to the site, the topography of the site, the size of the parcel, local zoning and other building requirements.
- Building plans, specifications and standards for the construction of a Gold's Gym facility are available to all Gold's Gym Franchises
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